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Are You Ready For Holiday Shopping This Year?
by: Pete Glocker
Know the holiday retail and spending trends
With the increase in gas prices, and the slow down of the housing market, you may think consumers will cut down on their holiday spending in 2006. But many reports and surveys have shown these concerns will have little to no impact on what consumers will spend this year. According to a report from the Radio Advertising Bureau, consumers have withstood challenges this year from energy costs, slow growth in jobs and softness in the housing market, and they will continue to be bullish about the economy and their own financial well-being. Overall spending is expected to be up for many key categories.
Gift Cards
Same as last year, gift cards are expected to be the top holiday purchase this year. Last year, 66 percent of consumers bought at least one gift card. Gift cards are an excellent idea if you are not sure what the person will like. However, many people think they are too impersonal. Retailers on the other hand, like gift cards. They like the idea when consumers come in to use the gift cards, there is a good chance the consumer will want to use the entire gift card balance and even spend more than the gift card.
Department Store Credit Cards
Everyone knows when the holiday season approaches, many department stores offer zero-percent financing or an additional percent off for consumer purchases. A survey conducted by Roper Public Affairs, stated that when consumers were asked how likely they are to make a major purchase this holiday season using either a zero-percent financing or a no payments/no interest offer, fewer than two in ten (18 percent) say it is very likely that they will. Additionally, 71 percent responded that if they were to take advantage of such an offer, they would plan to pay off the total due before incurring any interest charges.
About The Author
Pete Glocker is employed in the Education and Charitable Services Department at Debt Management Credit Counseling Corp.
(“DMCC”) visiting http://www.dmcccorp.org
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